Services
• Creative Direction
• Branding
• Website Design & Development
Siempre En La Noticia, founded by seasoned journalist José Ibarra, needed comprehensive branding to enhance its presence as a reliable news platform. The project involved designing a modern logo, establishing branding guidelines, creating print collateral, designing and developing a user-friendly news portal website, and outlining social content strategies.
Challenge
The challenge was to create a brand identity that embodied the depth of José Ibarra’s 20-year journalistic legacy while fostering trust and accessibility for the audience. Additionally, the branding had to be flexible enough to work across digital, print, and social media platforms, ensuring consistent and impactful storytelling in a competitive media landscape.
Approach
We developed a modern, recognizable logo and comprehensive branding guidelines to set the tone for all communications. The website was designed with user experience at its core, providing an intuitive and engaging platform for readers. The social content guidelines enabled consistent voice and aesthetic, enhancing Siempre En La Noticia’s presence across platforms and building trust with its audience.
