Services
• Creative Direction
• Packaging Design
We collaborated with DUOMA Vinos to design the wine labels for their Pet Nat collection, bringing out the brand’s bold and artisanal character. This project involved creating a visually striking label that reflects the natural and vibrant essence of Pet Nat wines, appealing to a contemporary audience while capturing the essence of the Valle de Guadalupe’s wine culture.
Challenge
DUOMA Vinos needed a label that could capture the spontaneous, unfiltered nature of their Pet Nat collection while resonating with both connoisseurs and new wine enthusiasts. The challenge was to develop a design that reflected the unique, artisanal qualities of Pet Nat wines while enhancing DUOMA’s brand presence on the shelf.
Approach
We designed a label that blends rustic elegance with vibrant, organic elements, capturing the lively and raw characteristics of Pet Nat. Each label was crafted to visually express the wine’s natural fermentation process and minimalistic approach, using textures and colors inspired by the Valle de Guadalupe landscape. This design approach provided DUOMA with a standout look that effectively communicates the collection’s authenticity and connection to the region’s winemaking traditions.
