Services
• Creative Direction
• Naming
• Branding
Located in the heart of Valle de Guadalupe, Baja California’s renowned wine country, Oja is a culinary experience that celebrates the unique flavors and textures of the region. We partnered with the team to develop an evocative name and full brand identity, ensuring that the brand would resonate with locals and visitors alike. Our work included in-depth research into the cultural and geographical significance of the area, resulting in a brand identity that reflects the essence of Valle de Guadalupe.
Challenge
The challenge was to create a name and brand identity that would honor Valle de Guadalupe’s natural beauty and culinary richness. The brand needed to embody the region’s unique atmosphere while appealing to a diverse audience seeking authentic, high-quality dining experiences.
Approach
After extensive research, we crafted the name "Oja" to evoke a sense of place and connection to nature. The branding included an elegant logo, cohesive visual elements, and comprehensive guidelines to ensure consistency across all marketing channels. Each element was designed to reflect the region's textures, flavors, and cultural heritage, creating an inviting, memorable brand experience for all who visit.
