Blanco Mezcal

Blanco Mezcal came to us with a vision: to honor the cultural heritage of mezcal while creating a brand that would resonate with both traditional enthusiasts and new audiences.The challenge was in capturing the essence of mezcal’s rich history and the artistry of its production, while also crafting a modern, memorable identity that stood out in a competitive market. From selecting a name that would evoke a sense of place and authenticity to developing a visual identity and packaging that paid homage to the craftsmanship of Oaxaca’s maestros mezcaleros, each element needed to reflect the brand’s deep reverence for the land and the art of mezcal-making.

Our partnership with Blanco Mezcal began with the naming process, where we distilled their vision into an evocative brand name that encapsulates the spirit of the product. We then crafted a visual identity that balances tradition and modernity, with design elements inspired by Oaxaca’s natural landscape and artisanal practices. For packaging, we created an elegant yet grounded design, featuring textures, and colors that honor mezcal’s origins and its artisanal roots. Through strategic photography and marketing materials, we further conveyed the story of Blanco Mezcal’s journey and partnerships with local maestros. The resulting brand presence captures both the heritage and modern appeal of mezcal, establishing Blanco Mezcal as a trusted name in the craft spirits industry.