Services
• Creative Direction
• Packaging Design
• Web Design
Le Pragma, a brand dedicated to pure, natural products sourced from sea and farm, entrusted us with a rebranding project and website redesign. This project aimed to refine their visual identity (excluding the logo) and create a digital experience that showcases their commitment to quality and sustainability.
Challenge
Le Pragma needed a rebrand that would emphasize their dedication to natural, high-quality ingredients while appealing to a discerning audience. The challenge was to establish a visual language and website that highlighted the brand’s values of sustainability, transparency, and connection to nature, creating a seamless and inviting experience for potential customers.
Approach
We developed a sophisticated brand identity through typography, color schemes, and cohesive visual elements that reflect the essence of Le Pragma’s products. The website redesign focused on a clean, user-friendly layout that aligns with the brand’s minimalist aesthetic, offering a streamlined browsing experience. This rebranding and digital transformation positioned Le Pragma as a trusted, nature-focused brand, engaging customers through a visually appealing, intuitive site that underscores their commitment to quality and sustainability.
