Services
• Creative Direction
• Graphic Design
• Web & Mobile Design
• Brand Collateral
Embarking on a groundbreaking journey, Current Airlines emerged with a bold vision to revolutionize the airline industry, spearheaded by seasoned experts. Entrusted with bringing this visionary concept to fruition, we’ve played a pivotal role in transforming their ideas into a tangible brand identity. This encompassed crafting comprehensive brand guidelines, refining the brand’s essence, and shaping the web and mobile experiences to reflect Current Airlines’ innovative ethos. Together, we embarked on a collaborative journey to elevate the airline’s presence, paving the way for a new era in air travel.
Challenge
Current Airlines approached us with a bold mission: to redefine air travel with an innovative approach led by industry experts. Our primary challenge was to dive deep into their vision and understand the unique elements that set them apart in a competitive market. As a completely new brand, Current Airlines required not only a distinctive identity but a cohesive and compelling brand presence that resonated with future travelers. We needed to distill their vision into a clear brand essence, set brand guidelines that would shape all touchpoints, and create digital experiences that embodied their forward-thinking ethos.
Approach
Through close collaboration with Current Airlines’ team, we built the brand from the ground up, beginning with a comprehensive branding strategy that defined their identity. We crafted brand guidelines that captured the airline’s innovative spirit, outlining visual and verbal standards to maintain consistency across all platforms. Our design extended seamlessly into digital, where we developed a user-centric web and mobile experience that reflects the airline’s values and vision. Together, we shaped a brand identity that not only supports Current Airlines’ aspirations but also positions them to make a lasting impact in the industry, setting the stage for a new standard in air travel.
