The Story Behind our Brand Mark
At Carbón Agency, transformation has always been part of our DNA. After five years of growth, challenges, and milestones, it was time for a change—a bold refresh that reflects where we’ve been and where we’re heading.
Just as carbon under pressure transforms into a diamond, our new logo is a celebration of evolution, resilience, and excellence. It symbolizes our journey and the impact we create by helping our clients transform their brands and thrive in an ever-changing market.
The Mark of Transformation
The new brand mark builds on our original “Asterisk” logo, retaining its legacy as part of our design system while evolving into something fresh, modern, and iconic. The geometric shapes and softened edges represent:
• Movement and Growth: A visual story of constant evolution, innovation, and forward momentum.
• Transformation: The “C” shape pays homage to our name and embodies the perfect transformation from carbon to diamond—a symbol of resilience and refinement under pressure.
• Timeless Design: The clean, minimalist aesthetic bridges the past, present, and future, ensuring it remains relevant and impactful as we continue to grow.
A Perfect Pairing
The mark is seamlessly paired with our custom-designed wordmark, creating a cohesive and striking identity. Together, they reflect the strength of our brand and our commitment to helping clients rise to new heights.
Our Philosophy, Our Promise
We remain rooted in our WIN-WIN philosophy, a guiding principle since day one. For us, success means growing together with our clients, excelling in every challenge, and crafting brands that inspire and endure.
Proud of the Past, Excited for the Future
Our new logo represents everything we stand for: creativity, collaboration, transformation, and excellence. It’s a reminder of how far we’ve come and a symbol of our readiness for the next chapter.
Welcome to the new Carbón Agency. Let’s keep transforming together!
